Primary Goal & Target Audience Analysis

Goal:
Get visitors to schedule a visit or contact the pet boutique (via "Agende sua visita" or WhatsApp button).

Target Audience:
Pet owners (dog and cat lovers), likely mid- to high-income, who value boutique service, comfort, and genuine affection for their pets. Predominantly women (based on design cues), likely aged 25–50, who see pets as family and want peace of mind.

Alignment Assessment:

• Strength: Soft, warm design and imagery align emotionally with a caring, pet-loving audience.
• Weakness: Value proposition is vague. Elements (e.g., service boxes, testimonials) feel generic, not directly connecting with why a pet parent should trust or choose this boutique over