Primary Goal & Target Audience Analysis

Goal:
Drive qualified Indian tech talent (especially underdogs without prestigious backgrounds) to sign up for Cactro’s technical hiring test and get placed in top companies. The page's core CTA is "Get Started for Free" and "Sign Me Up!" for the test.

Target Audience:

• Tech job seekers (students, freshers, working professionals seeking a switch)
• Developers rejected due to lack of pedigree, not skill
• People frustrated by biased hiring

Alignment:

• The core pain point ("fairest technical test", "they don’t care about your background") is spot-on for the audience.
• The open jobs, placement logos, and founder story reinforce the mission.
• However, key benefit commun