Primary Goal & Target Audience Analysis

Goal:
The primary conversion objective is to get users to subscribe to the Hustle Club, which promises daily business growth prompts via SMS.

Target Audience:
Entrepreneurs, solopreneurs, side hustlers, and small business owners seeking actionable, bite-sized guidance to make progress every day.

Assessment:
The page correctly appeals to people who want to build a business but struggle with focus, overwhelm, or knowing what to do next. However, the site's current alignment with this audience is held back by bland copy and lack of emotional intensity. The pain points and emotional stakes (“wasting time,” “feeling stuck,” etc.) need to be hit much harder to resonate on a visceral