Primary Goal & Target Audience Analysis

Conversion Objective:
The primary goal is to sell watches directly online, emphasizing both the men’s and women’s collections.

Ideal Customer Profile:

• Demographics: Adults, likely 25–55, style-conscious, appreciates quality, mid-to-high income.
• Psychographics: Values craftsmanship, wants uniqueness (Nordic/French inspiration), cares about presentation and experience.
• Decision Drivers: Quality, design, trust in brand, ease of purchase, value for money.

Alignment Critique:

• The site attempts to convey luxury and craftsmanship, but lacks instant emotional connection or urgency.
• Product focus is somewhat clear, but the site copy is cold and generic—doesn’t quic