Primary Goal and Target Audience

Primary Goal: The primary goal of the page is to guide users to resolve an issue with their request by redirecting them to the main website or offering customer support.

Target Audience: The target audience consists of Amtrak customers who have encountered a technical issue during their online experience.

Headline Effectiveness

Critique:

The headline "We are unable to complete your request at this time" is straightforward but lacks empathy and reassurance, which could frustrate users.