Primary Goal & Target Audience Analysis

Goal Identification:
The true conversion goal is to get users to join a waitlist or express interest for an AI-powered health insurance product (“Join the AI Insurance Revolution”).

Target Audience:

• Early adopters and tech-savvy adults frustrated with current insurance complexity.
• Likely urban, digitally literate, skeptical of traditional insurers.
• Pain points: confusing processes, lack of transparency, poor customer service, and slow claims.

Alignment Assessment:

• The value props immediately address major pain points.
• The language is a bit technical (“AI-powered underwriting”, “humanless insurance”) and may miss less savvy or wider demographic who need simpler explana