Primary Goal & Target Audience Analysis

Objective:
Convert visiting non-profit decision-makers and field program managers into demo requests or product sign-ups for a data collection and service management software.

Target Audience:
Non-profit organizations, especially those working in areas such as health, education, sanitation, water, agriculture, and social security—any entity conducting large-scale fieldwork and data collection.

Alignment Critique:
The above-the-fold messaging is clear about the “non-profit” focus, but the benefits and differentiation are buried. Pain points of the target—time waste, errors, and inefficiency in field data—are implied but not spelled out in urgent, audience-centric language.