Primary Goal & Target Audience Analysis

Primary Goal:

Drive users to sign up or start using an app/service that helps them discover lesser-known travel destinations using “viral content.” The immediate conversion points: Get Started Free and Try For Free CTAs.

Target Audience:

Digitally savvy travelers (likely 18-40) who want unique, off-the-beaten-path experiences. They value authenticity, hate tourist traps, and believe in the wisdom of the crowd—particularly via social content.

Alignment Assessment:

• Strength: Clear targeting of modern travelers who use social media for inspiration.
• Weakness: The page is too generic. There’s no sharp focus on the visitor’s biggest pain (e.g., wasting t